An entirely new retail environment was created
for athletic clothing brand Gap Fit in order to set
the collection apart within existing Gap stores.
Gap Global Marketing, Store Design
The design was conceived as a suite of fixtures, displayers, signage and marketing framed in white washed maple and set off by white painted perforated metal panels and reflective tape detailing. The suite was designed to create a distinctive Gap Fit environment at any scale from floor-fixture based in-store destinations to complete shops.